Built around how your trade wins customers.
Every trade has a different job for its website. A plumber needs the call; a restaurant needs the booking; a therapist needs a gentle first message. Here's how I approach a few of them, each with a concept build you can click through.

Clothing shops & brands
Clothes sell on the pictures, and then on the detail underneath them. Your website's job is to keep both out of the way of the buy button: big photography, a size run people trust, and a basket nobody abandons at the last step.
Web design for clothing shops & brands
Therapists & counsellors
People landing on a therapy website are often anxious. Everything is pitched to settle them: space to breathe, a calm tone, and an easy way to send that first message without overthinking it.
Web design for therapists & counsellors
Dentists & dental practices
A lot of people choosing a dentist are a little anxious and shopping on trust. Your website's job is to settle them: a reassuring first impression, fees with no surprises, and an easy way to ask for an appointment.
Web design for dentists & dental practices
Garden centres & landscapers
Gardens swing hard with the seasons, and your website should keep up. A front-page that changes with whatever is in flower, warm and a bit earthy, the kind of place people wander round on a Saturday.
Web design for garden centres & landscapers
Personal trainers & studios
Charge premium rates and you had better look the part. Your website puts the timetable and the trainers up front, because the first session is the hard one to win.
Web design for personal trainers & studios
Restaurants & cafés
Half the decision to eat somewhere is made before anyone walks in. Your website sets the mood, shows the menu, and takes the booking without a phone ringing out at 7pm.
Web design for restaurants & cafés
Plumbers & tradespeople
When someone's boiler is leaking they call whoever looks like they will actually turn up. Your website's only job is to be that business. Clear, fast, and one tap from a phone call.
Web design for plumbers & tradespeople
Florists
Half a florist's orders are someone in a hurry, buying for a birthday or an apology. Your website's job is to take that order in a couple of taps, sort the delivery, and look as good as the flowers do.
Web design for florists
Coworking & workspaces
An empty desk earns nothing. Your website puts the spaces and the prices right at the top and makes booking a tour the obvious next step.
Web design for coworking & workspaces
Let's talk about your project.
A free 30-minute call. I'll go through your project with you, answer your questions, and give you a price on the call.
Next free call: Tue 29 Sept, 09:00