Web design for clothing shops and brands
Clothes sell on the pictures, and then on the detail underneath them. Your website's job is to keep both out of the way of the buy button: big photography, a size run people trust, and a basket nobody abandons at the last step.
The clothes, at full size
Every sentence you add sits between a customer and the thing they came to look at. A quiet, photography-led design lets the garments fill the screen and keeps the chrome out of the picture.
Product pages that answer the sizing question
Most returns start with a guess. A full size run, real measurements, and a note on the fit and the fabric mean people buy the right thing first time and send less of it back.
A basket people finish
Delivery cost, the free-delivery threshold, and the returns window in plain sight, all the way through. Surprises at the last step are where clothing orders are lost.
New season without waiting on me
Ranges change several times a year. You add the products, swap the photography, and put the sale on yourself, from your phone if that is where the pictures are.
(opens in new tab)Concept build
Field & Loom
Whitstable, Kent
A concept build for a British cotton label with one shop on Harbour Street. Five collections, a size finder that works your size out from your own measurements, live stock down to the size, and a checkout you can walk end to end.
- Online shop
- Card checkout
- Size & fit finder
Three packages, plus add-ons for the rest.
Starter
£900
Up to 5 pages, with everything marked Every package.
Growth
£1,750
Up to 10 pages. Adds everything marked Growth & Premium: blog, CMS, booking, site search.
Premium
£4,500
Unlimited pages. Adds everything marked Premium: payments, client portal, Shopify.
Add-ons
Priced individually
Anything marked Optional add-on, priced on its own and added to whichever package you choose.
Plus a hosting and care plan from £75/mo, required for every site.
Common questions.
Can I sell clothes online and take payment?
Yes. The Premium package includes a Shopify store built into the site, so the product pages, the basket, and the checkout all live under your own domain. Shopify handles the card payments and the stock, and their subscription and transaction fees are billed to you by them.
How do sizes and variants work?
Each garment carries its own size run and colourways, with stock tracked per size, so a sold-out medium shows as sold out rather than taking an order you cannot fulfil. Size guides and fit notes sit on the product page where the question is actually asked.
Can I add new products and change the photography myself?
Yes. Products, prices, and stock are yours to edit, and on the Growth package and above the rest of the site has a simple editor too, so a new season's photography and a sale banner are a job for an afternoon rather than a job for me.
Web design for other industries
Let's talk about your project.
A free 30-minute call. I'll go through your project with you, answer your questions, and give you a price on the call.
Next free call: Tue 29 Sept, 09:00